Iknow helps companies create, develop, and launch knowledge-based products and services. Specifically, we help commercialize their knowledge in three ways:
- Knowledge-enhanced products and services. Iknow works with clients to create better (existing) products and services and to create new products and services. In this approach, knowledge is used to add value to the basic offering; for example, airlines offer online seat selection, meal request, printing of boarding passes, and information about the destination city to its passengers.
- Advisory services. Iknow works with clients to help them package their know-how and to create new business models for selling their expertise. An example of this approach is an industrial equipment manufacturer who offers their engineering staff as technical consultants to their clients.
- Publishing. Iknow works with clients to convert internal knowledge into a variety of new formats and publishes it into new channels; for example, marketing and advertising companies packaging and selling their information in reports and databases.
Iknow has expertise in all core elements of knowledge-based business: identifying knowledge-based products and services, creating new business models for knowledge commercialization, optimizing Internet-based marketing and distribution channels, and creating an eCommerce infrastructure.
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Contact us today and let Iknow create knowledge-based competitive advantage for you!
